Summary
A concept-driven creative with a passion for solving problems through bold ideas and sharp storytelling. I bring clear, effective direction across every platform — from digital and experiential to broadcast and beyond — always pushing to make the work smarter, and the experience memorable.
Experience
Creative Director - Accenture Song (New York, New York)
November 2023 - Present
- Concept, create and implement creative solutions for clients that range from non-profit organizations to big tech.
- Identify "big ideas" that are on strategy, on brief, and within budget.
- Maintain copy standards and styleguide direction for an array of different clients in addition to internal directives.
- Collaborate with cross-functional teams including consultants and creatives alike.
- Oversees the development of innovative multi-channel, integrated campaigns to align with creative strategies.
- Provide mentorship, feedback, and support for team members' professional growth.
- Deliver unexpected, on-brief, effective creative that goes beyond the brief to earn additional business.
Associate Creative Director - Accenture Song (New York, New York)
May 2019 - November 2023
- Work with Creative team, strategists and consultants to concept, create and present innovative ideas for a range of clients (from financial institutions to healthcare brands to nonprofits, real estate, airlines, etc.)
- Think strategically and holistically about brands and marketing to deliver on briefs and offer additional innovation for added value.
- Develop creative that drives action, sets each client apart from their competition and evolves based on performance and fresh insights.
- Provide and present captivating copy across all platforms.
- Manage and mentor junior creatives.
- Navigate the intricate landscape of the Accenture business model — contributing to the internal narratives as much as client work while taking on different roles (whether it's leading or acting independently).
- Collaborate with other agencies in addition to consultant teams to deliver the best possible results for current and new clients.
Senior Copywriter, McCann Echo (Mountain Lakes, NJ)
Jan. 2018 - May 2019
· Provide copy for GlaxoSmithKline brands in theRespiratory, Smoker's Health and Oral Health categories (brands include Sensodyne, Parodontax, Pronamel, Flonase, Flonase Sensimist, Nicotinell, Nicorette, etc.)
· Conduct market research and apply accurate, engaging information (and their references) across all platforms
· Work with art director to concept and create original brand materials ranging from social posts to traditional print pieces to digital training guides and more
· Partner with account team and production/planning to deliver work that's on time and on brand
Senior Copywriter, Ascenca Inc./dressbarn (Mahwah, NJ)
Feb. 2016 - Jan. 2018
· Work with digital and social teams to evolve brand image across emails and instagram to increase click-through rates and gain followers
· Partner with design and business partner(s) to concept and execute seasonal campaigns based on consumer insights, business needs and marketing strategies
· Continue to update paid search copy and provide new and innovative SEO to increase click-through rates and time spent on site
· Manage work-flow of copy team, provide creative direction for emails, item copy and homepage updates, and prioritize regular check-ins and biannual reviews
Freelance Copywriter, Motiva Marketing Group
May 2017 - October 2017
· Provide strategically-grounded copy for print ads, websites, social platforms and client presentations
· Work with art/digital partners to develop seasonal campaigns and creative strategies
Senior Copywriter, ignition, inc. (Atlanta, GA)
Feb. 2015 - Feb. 2016
· With a focus in experiential, PR stunts and new business,concepted, developed and executed creative concepts for an array of different clients
· Developed and pitched winning RFPs for brands like The Coca-Cola Company, LVMH (Sephora, Benefit, Kat Von D Beauty) and GoPro
· Worked closely with digital and strategy teams to deliver on brand and on strategy creative direction for every new and existing client project
Senior Copywriter, BFG Communications (Bluffton, SC)
Oct. 2013 – Feb. 2015
· Acted as a core copy lead for winning RFPs for Cartoon Network, South Carolina Parks, Recreation & Tourism, Campari America including Frangelico, Aperol and all their dark spirits
· Worked with a small team to develop, write and present a winning RFP for three brands under Campari America that eventually led to acquiring their entire Italian Portfolio
· Acted as Core Lead for Campari America brands — concepting, creating and presenting all aspects of BTL programs for Aperol, Wild Turkey, Wild Turkey American Honey, Wray & Nephew Rum, Bowmore and the Italian Portfolio
· Partnered with an art director to develop an entire experiential program for American Honey contest winners that spiked social sharing and followers
· Work with South Carolina Departments of Parks, Recreation and Tourism team to provide ATL copy for print ads, advertorials, radio scripts, flyers and digital ads
· Manage/mentor junior writers and design/implement the summer intern program
Junior Copywriter, BFG Communications (Bluffton, SC)
Oct. 2012 – Oct. 2013
Proofreader, BFG Communications (Bluffton, SC)
July 2010 – Oct. 2012
Copywriting Intern, BFG Communications (Bluffton, SC)
June 2010 - July 2010
Education
Bachelor’s Degree in Liberal Arts — Class of 2009
Rider University, Lawrenceville, NJ
Major: Journalism/Public Relations
Minor: French
References available upon request.